š Oh, hey! Iām Ally (she/her).
Iām a mixed methods researcher and insights leader, specializing in shaping strategy and navigating new problem spaces.
šBased in Seattle, WA
About Me
I am a strategically-minded, industry-trained insights leader, ready to partner with development teams as they strive to make the best decisions for their product and audience.
From gaming to FinTech, Iāve consistently excelled at helping teams navigate new problem spaces - you know, the ones where things are especially ambiguous and the path forward is unclear. Iām an experienced mentor & people manager, with a passion for growing others. I also have a proven track record of serving on product leadership teams.
As an individual contributor, Iām practiced in market & user research approaches, with experience deploying them in B2B & B2C settings. Iām eager to join and build insights teams that help teams navigate complex problem spaces, make data-informed decisions, and confidently deliver empowering experiences. Letās chat!
Skills
UX Strategy: Framework development | Goal setting and KPI/OKR workshops | Liberating Structures | Workshop facilitation | Opportunity and market sizing | Competitive analysis | Assumption testing | People management | Work system design
Quantitative Research: International quantitative survey design | Statistical analysis | Behavioral and attitudinal user segmentations | Discrete choice modeling (Choice-Based Conjoint, MaxDiff) | Pricing studies | A/B testing | Integrating active use telemetry | SQL | Data visualization | Brand tracking | CSAT tracking
Qualitative Research: Diary studies | Message testing | Pathfinding research | Jobs-to-be-Done (JBTD) | Customer journey/path to purchase | Design, moderation, analysis, and reporting of usability studies on PC, VR headset, and mobile | Focus group moderation | 1:1 Interviews | Concept testing
Software: SPSS | Excel | Tableau | Qualtrics | Sawtooth | UserTesting | SurveyGizmo | Figma | Miro | MURAL | Google Analytics | SurveyMonkey | Qualroo | JIRA/Confluence | Respondent